Sales overview
Influencing the shopper's decision at the point of purchase and driving profitable growth through excellence in availability.
Sales associates visit customers every day, in every sales area to ensure superior distribution, display and product quality at the point of purchase, at the correct price, supplemented by effective promotions.
Sales at Mars is built on six key activities:
- Developing and implementing a winning route-to-market strategy
- Applying shopper, trade outlet and product category knowledge and insights
- Building superior customer engagement
- Building efficient and effective sales teams
- Optimizing the return from trade expenditures
- Focusing on and measuring key sales metrics
Roles within sales
Sales roles are business development roles. Some roles are based on developing our business with major customers. Field sales roles are based on sales territories, with teams of salesmen and a structure of field management.
Additional specialist sales roles include jobs in training, planning, category management, and sales engineering.
Ideal candidate profile
Sales people are 'people people' who thrive on engaging customers, selling the benefits of our brands, overcoming objections, and closing the sale. High levels of enthusiasm, resilience, and empathy are essential to success 'at the sharp end'.
Equally important, skills in structured logical thinking, planning, organization, and analysis are required.